There are countless opportunities to strike gold in overseas markets, and the golden tracks are certainly not few. According to data from Towards Packaging, the global Consumer Packaged Goods (CPG) market is estimated to be worth approximately $2.2 trillion in 2023 and is expected to grow to $2.3 trillion in 2024, with projections reaching $2.8 trillion by 2029. This data clearly demonstrates the strong growth momentum of the CPG market, which is driven by several key factors.

Firstly, the rapid economic growth of emerging countries and the increase in per capita income have significantly boosted consumer purchasing power, driving demand for various CPG products. This is particularly evident in the context of accelerated urbanization, where consumer demand for personal care, food, and beverage CPG products is on the rise. For example, in Africa, the beauty and personal care market is projected to reach $65.93 billion in revenue by 2024, with steady growth expected in the coming years.

Secondly, the growing consumer focus on health, environmental sustainability, and eco-friendliness is prompting companies to increase their investments in organic, natural, and environmentally friendly products, further expanding the market space. Notably, changes in consumer behavior are also profoundly influencing the development of the CPG market. For instance, the trend toward personalized consumption is becoming increasingly prominent. The rising demand for personalized and customized products among consumers is creating new growth opportunities in the market.