When it comes to the hottest topic recently, it has to be the Paris Olympics. For Chinese cross-border sellers and companies, this is not just a time to cheer for athletes but also a golden opportunity to boost sales and enhance international brand influence. Some have already successfully captured this massive influx of traffic.

Recently, after the opening of the Paris Olympics, a video gained widespread attention online. In the video, a Spanish reporter is seen carrying a backpack from the 2008 Beijing Olympics, stating that "this backpack has been used for 16 years and is the best backpack ever."

photo/huanqiu.com

As soon as the video was released, it attracted a significant amount of attention from netizens, prompting the manufacturer to quickly launch a livestream. A flood of viewers joined the livestream, and the numbers speak for themselves. On the first day of the livestream, which lasted 18 hours, sales of various backpack models exceeded 3 million yuan. Over two days, the brand gained 400,000 new followers, and total sales surpassed 5 million yuan, leading to a 600-fold increase in overall sales.

The backpack in question was specially designed for the 2008 Beijing Olympics by Xiangxing (Fujian) Bag Group Co., Ltd. Xiangxing is a traditional export factory with its own brands like SUIESSWIN, GEM, and COTS. The company is also a major OEM for several well-known brands.