[Event Background]

With the State Council’s official issuance of the "National Medical and Health Service System Planning Outline (2015-2020)," which clearly advocates the active use of new technologies such as mobile internet, the Internet of Things, cloud computing, and wearable devices to promote health information services and smart healthcare benefiting the entire population, as well as the application of health big data, the traditional health product market has also witnessed a series of new development trends.

The ICBE2024 International Cross-border E-commerce Expo Health Products Selection Conference aims to help health product companies reshape their brand value, transition to cross-border e-commerce, and expand into overseas markets.

[Exhibitor Categories]

• Health Foods: 27 types of health efficacy products approved by relevant national departments (Blue Hat products), nutrient supplements, imported dietary supplements, imported health foods.

• Healthy Foods/Natural Foods: Green foods, organic foods, chlorella products, chlorophyll products, aloe products, low-calorie/low-cholesterol foods, nutritional supplements/fortified foods, antioxidant foods, pollen products, bee products, fish oil products, imported dietary supplements, vitamins and minerals, sports nutrition products, special foods, fortified foods, etc.

• Functional Beverages and Functional Water: Sports nutrition drinks, vitamin drinks, mineral drinks, low-calorie drinks, herbal and tea drinks, natural fruit and vegetable drinks, plant protein drinks, solid drinks for special purposes, functional water.

• Foods for Special Medical Purposes: Whole nutritional formula foods, specific whole nutritional formula foods (for diabetes, cancer, liver disease, enteral nutrition, etc.), non-whole nutritional formula foods, special medical infant formula foods.

• Nutritional Supplements: Medicinal and food homologous products, high-end supplements (bird’s nest, ginseng, antler, lingzhi, cordyceps, dendrobium, etc.), health teas, health wines, wellness soups, Chinese wellness products (moxibustion, physical therapy, foot baths, etc.).

• Beauty Products: Beauty foods, oral liquids, functional cosmetics, collagen, coenzyme Q10, beauty and skincare products, natural beauty products, herbal beauty products, etc.

• Probiotics Section: Probiotic strains, probiotic dairy products, probiotic beverages, probiotic foods, probiotic dietary supplements, probiotic daily products, probiotic technology.

• Technology and Services (Registration/Transfer/OEM): OEM contract customization, media, related associations, management consulting services.