The global e-commerce landscape has evolved beyond our expectations, with platforms expanding rapidly. Transactions are increasingly conducted on e-commerce platforms like Alibaba, JD.com, and Amazon. Previously, e-commerce was largely limited to domestic transactions, and cross-border purchases required intermediaries, known as "daigou" (personal shoppers), who would buy products abroad and bring them back. This method was inconvenient and often unreliable. Hence, cross-border e-commerce emerged as a solution.

Cross-border e-commerce involves transactions between different regions, where customers order products from abroad online, and these goods are shipped through cross-border logistics directly to the buyer. Unlike traditional e-commerce, which primarily serves domestic markets, cross-border e-commerce caters to international customers' needs. This approach differs significantly from import trading, where products are merely brought from other countries and sold domestically. Cross-border e-commerce allows consumers to order directly from international sources, streamlining the process.

Why is now considered the best time for cross-border e-commerce? There are three main reasons:

1. Cross-Border E-Commerce as a Trend:Many businesses are finding it increasingly difficult to thrive in domestic markets. Consumers have a growing interest in foreign products, not because domestic products are inferior, but due to novelty and global trends. Different countries have varying policies, tastes, and market demands. Globalization is an inevitable trend in world development, and market globalization is a natural progression. Cross-border e-commerce aligns perfectly with this trend.

2. Overproduction of Goods:Overproduction is a common issue for many countries. Domestic products may be in surplus and unsellable locally but can be considered scarce and valuable in other markets. Effective cross-border e-commerce can address this by allowing consumers to purchase these surplus goods directly from platforms, thus meeting demand and optimizing resource utilization, creating a mutually beneficial situation.

3. Cost-Effective Chinese Products:Chinese products are known for their high quality at competitive prices. China has a large labor force with lower costs compared to many other countries, making its products more affordable on the international market. Many small products unavailable in other countries can find a market through e-commerce platforms, presenting a significant opportunity for domestic businesses.

For many, e-commerce platforms represent a substantial opportunity. Early adopters can reap significant benefits, and cross-border e-commerce, still in its early stages, holds immense potential. Overcoming current challenges in this field could lead to substantial rewards in the future.