The development of cross-border e-commerce has transitioned from the 1.0 era of goods going overseas to the 2.0 era of brands going global, and is about to enter the 3.0 era, where culture empowerment and the service industry will take center stage. Innovative cross-border e-commerce exhibitions are not only driving global trade connectivity and the development of digital trade but are also providing better platforms for Chinese brands to expand internationally.

To help cross-border sellers gain a head start and accelerate the growth of cross-border e-commerce in 2025, the ICBE 2025 Guangzhou Cross-border E-commerce Expo (referred to as the "ICBE Expo") will take place from May 13-15, 2025, at the Poly World Trade Expo Center in Pazhou, Guangzhou. In conjunction with government policies and the exhibition, this event will focus on the idea of promoting domestic high-quality products abroad and bringing foreign quality products to China, helping more companies seize new export opportunities. The goal is to position cross-border e-commerce as an "engine" for long-term healthy macroeconomic growth in Guangdong Province and to pave the way for the future of cross-border e-commerce in China, driving expansion into emerging overseas markets in the Pearl River Delta and beyond!