Zhejiang Taipusen (Holdings) Group, founded in 1991 and headquartered in Hangzhou, is a large multinational conglomerate with a global, diversified, and integrated development approach. The group's business spans five major sectors: leisure manufacturing, cultural creativity, financial investment, new materials technology, and information technology. With 12,500 employees in China, the United States, Europe, and other regions, the company holds nearly 800 domestic and international patents.

In 2018, the company began exploring cross-border e-commerce digital marketing. Over the past five years, sales performance has seen exponential growth annually. Taipusen Digital Technology focuses on the broader outdoor market, delving into various outdoor categories. Embracing the mission of "bringing technology closer to nature," the company aims to create a leading global brand in outdoor products and promote a nature-friendly outdoor lifestyle.