Many friends, including those from foreign trade companies and factories that process and produce products, are now considering transitioning to cross-border e-commerce. If you want to explore the cross-border e-commerce industry, how should you enter this field? Today, we'll summarize how new sellers should operate in the cross-border e-commerce industry.

1. Store Positioning and Product Positioning

   This is a market strategy that newcomers often overlook. As a cross-border seller, you should have a clear understanding of where your core consumer market is, what the customers' needs are, what the store's unique features are, and what your own advantages are. This is the first step to store success, and all subsequent promotion and operation will be based on this point.

2. Pricing Strategy

   Through data research and analysis, you will find that any cross-border platform will have middle, high, and low price positioning strategies. Entrepreneurs should identify a pricing strategy that suits their characteristics based on their actual situation. Cross-border e-commerce is not like domestic platforms such as Taobao; you cannot blindly rely on a low-price strategy.

   Low prices do not necessarily guarantee good sales and carry a high risk of losses. According to the direction of platforms like AliExpress, I recommend that cross-border sales focus on quality and brand service as the real selling points. When setting your store’s pricing strategy, conduct thorough market research, consider competitors' pricing strategies, and avoid frequently changing product prices as it can be very challenging to modify prices once they are set.

3. Store Decoration and Setup

   Store decoration and setup are also very important steps. For newcomers to cross-border e-commerce, it is advisable to look at industry leaders on the platform and learn from their store decoration, setup, and descriptions. The key here is to ensure that your store has its unique features, whether it is popular styles or trading terms.

4. Product Title Setup

   The product title should include core keywords, which will help with SEO and search engine promotion. Product images should be realistic because overseas customers’ consumption habits differ from domestic ones. Domestic Taobao images are often excessively beautified, but cross-border e-commerce platforms emphasize realism and detailed features.

   Product descriptions must be thorough and professional because many cross-border transactions are self-service with little interaction. Foreign buyers are more accustomed to detailed product descriptions and prefer to make purchases independently, so your product descriptions should be very detailed.